Chicago born apparel spreading community through saying it how we feel it.

Featured collection - All available as tees or hoodies

  • Say It How You Feel It
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  • One Self To Be
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  • Say It How You Feel It - Small Logo
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  • Happy Looks Good On You
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  • The League of Extraordinary Negroes
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  • Black Girl Blessings
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  • Xtra Sauce
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  • You Don't Believe Fat Meat Greasy
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  • Trash Loves Company
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  • Be You Like Nobody's Watching
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  • Shining in the Shade
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  • Not Everything's About You
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Say It How You Feel It Playlists

Music is a big part of our lives and it is a universal way of saying it how you feel it. Say It How You Feel It is not just a t-shirt company, but a brand meant to inspire and empower people to better themselves and their surrounding communities. Co-founder Damarr has long been repeating aphorisms he’s made up, that are based off of things he’s heard in his house, church, neighborhood, and the music that has been the backdrop to all of his experiences. Damarr has curated playlists that for some may bring back memories, and for others will be an introduction to new music. Say It How You Feel It is all about sharing by way of language, culture, and personal truths so we are excited to share our playlists with you.